Resource Directory Advertising Information

The 2010 Diversity Center Resource Directory, set for publication in the Winter, offers an invaluable service to the community while also supporting the success of LGBTIQ-owned & friendly businesses and organizations at the same time.

We hope you will participate this year and take a few minutes to review the information provided below and then fill out the “Application Form” linked below. New extended due dates: All applications are due February 3 and all artwork is due February 10.

If you own, work at, or know of a business that ought to be in this Resource Directory, please consider participating. We look forward to working with you to make this our most successful Resource Directory ever!

To purchase an ad for your businesses and services, please contact us at:

                          Resource Directory Advertising

                                      (831) 427-4018

                                           

In 2010:

  • Circulation: Mailing directories to nearly 3,000 individuals on the Diversity Center’s mailing list in the greater Santa Cruz County area.
  • Distribution: On-going distribution at businesses, organizations, and events throughout the county.
  • Promotion: Public Service Announcements (PSA’s) will be aired on local NPR radio station, KUSP & KAZU, to help promote the awareness of the Resource Directory to consumers and businesses alike.
  • Resource: The 2009 Directory included over 85 pages of advertisements, non-profit listings, and countless resources.
  • Coupon Pages: Printing several pages of coupons for our advertisers to promote their businesses.
  • Color Cover: To enhance the visibility and attractiveness of the Resource Directory, the book will feature a color cover and back page.
  • Online Resource Directory: All listings featured in the printed version of the Resource Directory are included in the Online Resource Directory. There is added protection for email addresses to protect against spam bots.
  • Online Ads: To maximize visibility of ad artwork featured in the printed Directory, an option is offered to include ads in the Online Resource Directory.

Business Advertising

For businesses, the Resource Directory offers four opportunities for visibility:

        (1) Standard Business Listing:
  • Includes business name, address, contact information plus 150 characters of descriptive text.
  • In addition to the Resource Directory booklet listings, the text is also added to the Diversity Center’s Online Resource Directory year-round.
  • Rate: $25 per listing. $5 per additional 50 characters
(2) Coupon Listing:
  • Includes one coupon on the center fold of the directory.
  • Measurements: 3” wide x 2.375” tall
  • Rate: $45 per Coupon Listing with the purchase of a Standard Business Listing and/or Advertisement.
  • Rate: $100 per Coupon Listing without any other listing or advertisement.
(3) Advertisement:
  • Includes Ad (full page to business card sizes) plus one Standard Business Listing.
  • In addition to the Resource Directory booklet listing and advertisement, the text is also added to the Diversity Center’s Online Resource Directory year-round.
Outside Back Cover / Color
$1,500
     6 7/8" wide x 8.5" tall
Inside Back Cover / Color
 $ 750      6 7/8" wide x 8.5" tall
Inside Front Cover / Color
 $ 750      6 7/8" wide x 8.5" tall
Full Page / Black-White (B-W)
 $ 375      6” wide x 7” tall
Half Page - Horizontal / B-W
 $ 225
     6” wide x 3 3/8” tall
Half Page - Vertical / B-W
 $ 225      2 7/8” wide x 7” tall
Quarter Page / B-W
 $ 150      2 7/8” wide x 3 3/8” tall
Business Card – Horizontal / B-W
 $ 100      2 7/8” wide x 1 5/8” tall
Coupon / B-W
 $ 100      3” wide x 2.375” tall
       (4) Online Ads:
  • Advertisers have an option to feature their ad in the Online Resource Directory.
  • To view samples of this feature, please click here.
  • Rate: $25 per ad.

Artwork Due February 10 

Artwork: Art work must be provided in PDF (preferred), EPS, TIFF or JPEG Format. Final artwork must be 300 dpi resolution, with fonts converted to outlines or embedded, grey-scale for black-white ads, in the finished output size.

Artwork Design Assistance - Limited Availability: For businesses who do not have access to a graphic artist, graphic design assistance is available on a limited basis at no charge for the first hour and at a rate of $50 an hour (30 minute billing intervals) thereafter. Advertiser must provide text and artwork (logo, photo, graphic). For more information on this service, please email us at  or call (831) 427-4018.

Reference: To view sample listings and advertisements from previous Resource Directory's, please review the PDF copy of:

Online Resource Directory: The Diversity Center Online Resource Directory listings can be viewed at the Centers website click here.

Business Categories: To review the complete list of possible business listing categories, as well as Non-profit listings, please scroll down.

Free Non-profit Listing

For community non-profit organizations, the Resource Directory offers free Standard Non-profit listings and a listing at the Center’s Online Resource Directory. For more information, please contact Phillip at the Diversity Center at (831) 425-5422 or . 

Resource Directory Application Due February 3

      Step 1: Secure Application

      Step 2: Complete application and indicate type of listing and/or advertisement. 
  • For Standard Listing, include text.
  • For Coupon Listing and/or Advertisement, include Artwork.
  • Applications due February 3 

      Step 3: Complete Cost Calculation (see below) and include payment method.

      Step 4: Sign “Affirmation of Support of the Diversity Center Mission Statement”

The Diversity Center is dedicated to building a diverse community, promoting health and wellbeing, and advancing social justice for lesbian, gay, bisexual, transgender, intersex, and questioning individuals and their allies in Santa Cruz County

I affirm my understanding and support of the statement above.

      Step 5: Online, Email, Mail, or Fax Application and contents to:

  • Email to:
  • Mail to: Resource Directory c/o The Diversity Center, PO Box 8280, Santa Cruz, CA 95061
  • Fax to: (831) 425-0743

  Step 6: Confirmation

The Diversity Center will email a confirmation for all listings & advertisements. If you do not receive a confirmation, pelase contact us at (831) 427-4018 or .

Cost Calculation
Outside Back Cover / Color $1,500
Inside Back Cover / Color 
  $ 750
Inside Front Cover / Color   $ 750
Full Page   $ 375
Half Page - Vertical
  $ 225
Half Page - Horizontal
  $ 225
Quarter Page   $ 150
Business Card – Horizontal   $ 100
Coupon (with listing/advertisement)
  $   45
Coupon Only   $ 100
Listing Only
  $   25
Online Ad   $   25
Extra Text for Standard Listing   $5 per 50 Characters
Artwork Designer   $50 per hour
    (First hour complimentary - No Charge)

TOTAL

Standard Business Listing: $______
Extra Text: $______
Coupon: $______
Advertisement: $______
Artwork Designer: $______
Online Ad: $______
Total: $______

We reserve the right to refuse service to anyone.

Business & Non-Profit Categories

Listed below are main categories, click on main category to see sub-categories. 



For any inquires about advertising and/or sponsorship, please contact us at: or call us at (831) 427-4018 

 


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